BOOK 'Vision in design'

Currently, Studio Yu is offered to work on the Chinese version of book 'Vision in Design' published originally from BIS. The book was designed by dutch book design master Irma Boom and Julia Neller. The Chinese version will be published in the end of this year. 


China Circle is a consultancy specialized in Chinese communication and media, found by Ardi Bouwers. As a project partner, Studio Yu are glad to work on their visual identity. The works are coming soon. Please check the link of China Circle.

Interview dutch design master

As a curator, Yu ZHAO is a member of the editorial team of online platform Dutch Design Daily, featuring every day a new topical subject from the broad field of Dutch Design. A selection of Dutch Design Daily articles is published on our Chinese version on our Weixin platform in Chinese in the mobile internet media. 

ANWB knooppuntenkaarten

As a part of ANWB guide books, Knooppuntenkaaren is specially made for the bicycle riders in the Netherlands. Cooperating with editor Hanneke te Giffel, we just finish the cover design project for this map series. Please check the result in the project page of ANWB.


Cooperating with EUCA Shanghai, Studio Yu has been working on the tourist guider for Shanghai Tower since last November. Please check the result in the project page of Shanghai Tower.


As request from Ronald Steur, the chairman of Stichting Lettergieten 1983 te Westzaan, Yu ZHAO is involved in a research project of Chinese character matrix purchased by Dutch Ministry in 19th century. As an experiment, we did several printing samples from these Chinese character punches. Please check the result in our instagrame page.


Since 2015, Studio Yu has been working for Kiss Kiss Fish as a visual branding consultancy. After creating an interesting brand story, we have made visual identities and campaigns for some sub-brands of it. The webpage of Kiss Kiss Fish is coming soon.



Elsewhere is an Online platform for Chinese living abroad, especially for Chinese students. The project includes Wechat group, offline magazine, online community and culture exchange programmes. Studio Yu was in charge of the online visual identity and digital branding. ( Project page will be coming soon.)